Keep members connected to the cause. Give them reasons to stay.
Annualized value$132,000
$11 / monthor$111 / year
RetainAcquireWin backGrow annual
01
Let's start with the next moment: Giving Tuesday
Plan a Giving Tuesday invitation to invite superfans directly into membership on December 1, with the help of a talent partner and a premium for annual membership.
01
December 1
Invite fans into the year.
Make Giving Tuesday the membership invitation, with a talent partner and an annual premium.
The ask
Coordinate the annual item, campaign video, social support, signed inventory, and Propeller's Giving Tuesday push.
SUPPORT + FEED
Select an item for the yearly membership premium, such as an exclusive t-shirt, patch, or hat.
Make the item a points reward for new monthly and existing members.
Promote through SUPPORT + FEED and Maggie's social and digital channels.
Talent partner
Record a video.
Support the campaign on social.
Sign at least 100 of the premium annual item.
Propeller
Feature SUPPORT + FEED in the Giving Tuesday email, social, and text campaign.
Promote Premier Rewards.
02
Premier overview: What members get
Members commit to giving monthly or annually. Keep them involved with benefits, redeemable points, and meaningful ways to help.
Join the club→Receive Propeller points→Unlock member access + updates→Select rewards + enter sweeps
Unlocked with membershipUse your points
Access
Only through membership +
Enjoy early or exclusive content and perks from SUPPORT + FEED and their talent partners, such as videos, playlists, tour presales, and merch discounts.
Impact updates
See what you make possible +
Get updates from supported nonprofits and stories from fellow members.
Rewards
Redeem your points +
Use points for available merch, tickets, and collectibles.
Sweeps
A chance to win +
Use points for entries into VIP tour, festival, or other in-person experiences.
Earn more points by taking action
No additional gift needed.
⌁
Learn
SUPPORT + FEED 101 and local nonprofit courses.
▶
Watch
Videos Maggie and talent partners create about the work.
✳
Act
Sign petitions or volunteer at events or with local partners.
↗
Connect
Follow on Instagram and TikTok.
03
A simple rhythm all year long
12
Every month
Keep members connected.
A short impact story and member moment
One relevant action or volunteer opportunity
Available content or access perks
Consistent social and digital promotion
4
Every quarter
Make a bigger moment.
A drop of new points rewards
One major flyaway sweepstakes
A fuller impact update
1
Once a year
Run a major giving drive.
Giving Tuesday and year-end membership drive
SUPPORT + FEED, talent partners, and Propeller promotion
A premium annual sign-up offer
04
Show the work. Keep people connected.
Make the impact a reason to stay, from the first member message onward.
A small monthly ask. An ongoing connection.
Show the difference, offer a way to help, and celebrate the people behind the work.
Show the difference
One supported nonprofit, one approved result or progress update, and what comes next.
Offer a way to help
Connect SUPPORT + FEED 101 to a relevant action or volunteer opportunity.
Celebrate the people
Share an opt-in member story or a question answered by the SUPPORT + FEED team.
05
The details
More reward, access, and impact ideas +
Rewards
Limited edition and exclusive merch drops
Existing SUPPORT + FEED merch
Existing merch from SUPPORT + FEED talent partners
Signed and unsigned vinyl from artist partners
Signed and unsigned tour memorabilia, including setlists, posters, and postcards
General admission and VIP concert tickets from artist partners
Access
15% off the SUPPORT + FEED merch store
15% off a talent partner merch store
An exclusive Spotify playlist from Maggie or a SUPPORT + FEED talent partner
Backstage and pre-show content from Maggie and talent partners, including band member takeovers
Impact & member stories
Updates and videos from the SUPPORT + FEED team
Updates and videos from SUPPORT + FEED talent partners
Program member spotlights
New action highlights
How we'll measure progress +
Members staying involved
Successful second payments, retention by signup group, action participation, and engagement with impact updates.
Support reaching the work
Giving collected, net proceeds, grants distributed, and approved nonprofit results, each with its own date and source.
Fulfillment hard costs are billed to SUPPORT + FEED.
PREMIER
SUPPORT + FEED MEMBERSHIP PLAN · CONCEPT PREVIEW
